News

• Insurance Institute for Highway Safety rates the 2016 Ford F-150 pickup its Top Safety Pick for SuperCrew and SuperCab configurations – the only large pickup to earn this recognition • Superb crash test performance of new Ford F-150 – including highest possible rating in small overlap front crash test – is enabled by high-strength […]

DEARBORN, Mich., April 5, 2016 – Ford, America’s truck leader, is winning recognition for trucks that offer the best value. Ford Taurus was honored with a value award as well. Ford is named Best Value Truck Brand in America for the second time by Vincentric, an automotive data analysis firm that specializes in lifecycle cost […]

New Rally Edition adds to the most choices of any truck brand DALLAS – Chevrolet revealed the 2016 Silverado Rally Edition today at the Texas Motor Speedway, extending Silverado’s line of special editions – which offers more choices for truck buyers than any other brand. “We introduced several special editions in 2015 – each combining […]

According to the 2014 Vehicle Technologies Market Report from Oak Ridge National Laboratory’s sales-weighted data from 1980 to 2014, light vehicles showed a 124 percent increase in horsepower and a 47 percent improvement in zero-to-60-mph times, but just a 27 percent improvement in fuel economy. Interestingly, the report notes that vehicle weight appears to have […]

Forecasters predicted a good March, typically a strong month for auto sales, and from the looks of pickup truck sales they were right. When compared to March 2015, U.S. pickup truck sales jumped almost 10 percent, and year-to-date sales (comparing the first quarter of 2015 to the first quarter of 2016 numbers) are up 6.5 […]

Five truck customers head inside the Kentucky Truck Plant for exclusive behind-the-scenes access to witness the unique manufacturing innovations involved in creating the smartest, toughest and most capable Super Duty ever. In this episode, our teams of Insiders see the innovative joining techniques used to build the Super Duty’s high-strength, military-grade, aluminum alloy body. From […]

      Limited run of 300 Ford F-150 MVP edition trucks built at Kansas City Assembly Plant     Suggested by a Ford customer, 2016 Ford F-150 MVP edition follows the 1986 Ford Ranger MVP edition – first time Kansas City celebrated a professional baseball world championship     Midwest Ford Dealers renewed its sponsorship for the […]

Special edition targets heart of the Midsize Pickup market LOS ANGELES – Chevrolet unveiled the 2016 Chevrolet Colorado Shoreline today, which is designed for customers in the heart of the midsize pickup truck market. “The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said […]